Retail Management

Retail Management: A Strategic Approach, 13/e is a contemporary text which will enable the readers to thrive in today’s retailing industry. It advocates one of the fundamental principle that retailers have to plan for and adapt to an ever-changing and complex environment. Without a pre-planned strategy, retailers may fail and be unable to cope with the market environment. This text helps readers become good retail planners and decision makers. This edition includes updated data which reflects the current global economic scenario with an extensive coverage of Omni channel retailing. Features New to this edition:• All data and examples reflect current Indian economic and world situations as much as possible, incorporating the need to take into account the economic environment that has dramatically affected so many businesses and consumers.• Boxes include thought-provoking questions on technology in retailing in India, retailing around the world, ethics in Indian retailing and careers in retailing.• Many photos and images have been replaced and updated throughout.• A strategic decision-making orientation, with many illustrative flowcharts, figures, tables and photos. The chapter coverage is geared to the six steps used in developing and applying a retail strategy, which are first described in Chapter 1.• Full coverage of all major retailing topics—including merchandising, consumer behavior, information systems, Omni channel retailing, store location, operations, logistics, service retailing, the retail audit, retail institutions, franchising, human resource management, computerization and retailing in a changing environment.• A real-world approach focusing on both small and large retailers. • Updated Indian retail cases have been added as in Shoppers Stop, Café Coffee Day, P C Chandra Jewellers, Airtel, Landmark, Ferns and Petals, Crossword and many more. Table of Contents Preface PART 1 An Overview of Strategic Retail Management Chapter 1 An Introduction to Retailing Chapter 2 Building and Sustaining Relationships in Retailing Chapter 3 Strategic Planning in Retailing PART 2 Situation Analysis Chapter 4 Retail Institutions by OwnershipChapter 5 Retail Institutions by Store-Based Strategy Mix Chapter 6 Web, Nonstore-Based and Other Forms of Non-traditional RetailingPART 3 Targeting Customers and GatheringInformationChapter 7 Identifying and Understanding Consumers Chapter 8 Information Gathering and Processing in Retailing PART 4 Choosing a Store LocationChapter 9 Trading-Area Analysis Chapter 10 Site Selection PART 5 Managing a Retail Business Chapter 11 Retail Organization and Human Resource Management Chapter 12 Operations Management: Financial Dimensions Chapter 13 Operations Management: Operational Dimensions PART 6 Merchandise Management and Pricing Chapter 14 Developing Merchandise Plans Chapter 15 Implementing Merchandise Plans Chapter 16 Financial Merchandise ManagementChapter 17 Pricing in Retailing PART 7 Communicating with the Customer Chapter 18 Establishing and Maintaining a Retail Image Chapter 19 Promotional StrategyPART 8 Putting It All Together Chapter 20 Integrating and Controlling the Retail Strategy Appendix: Careers in Retailing Glossary Endnotes Name Index Subject Index